Creating Your irresistible Offer

Creating Internet Information products is a wide open, creative, get your juices flowing process and the sky is the limit as to what you can do.

I get excited just thinking about the potential of what can be done and the power behind unleashing creativity.

You could become the next hard hitting Info-preneur and easily dominate any red hot niche just by creating and selling your own products.  By understanding what makes top quality informational products and how YOU can achieve those elements in a snap, you can put money in your pocket over and over again.

If you learn how to do it right, you can easily earn thousands if not tens of thousands within hours after your product launch.  

Why You May Not Have Created A Product

Let’s take a look at some of the reasons why you may have not started creating your information product as of yet.

• You are not sure exactly what product or program to create that will actually make you money and establish your credibility as an expert in your field.
• You have not had a step-by-step system for how to create a content-rich product or program
• You do not have the support and accountability structures in place to systematically and automatically complete your product or program.

Whatever the reason or excuse that we have had up to this point that has prevented us from creating our very first Internet product, you have to get beyond the excuse controlling your actions and, believe that everything is all about to change.

Your “Irresistible” Offer
Marlon Brando said it best in The Godfather (Part 1),
 ’I'm going to make him an offer he can’t refuse.’

There are “GOOD” offers, “GREAT” offers & “IRRESISTABLE” offers

So what exactly is a irresistible offer?

It is actually quite simple: When your prospect reads (or hears about) your offer, it should appear to be so incredibly compelling and make them feel as though you are being so utterly generous with them, that they feel like they’re totally RIPPING YOU OFF and getting away with it.

You need to figure out how you will be able to pump up the offer and make it an absolute no brainer that your prospects will KICK THEMSELVES if they miss out on it.

When you have done you job and your prospect takes out their credit card and buys your totally irresistible offer, you want them to totally feel like they’re not just getting the better end of the deal . . .but they should feel like they’re
going to be taking total advantage of you.

SO what makes up an Irresistible offer?

Here are a few of the main components:  Relevance, Credibility, Value, Transfer the Risk, Sense of Urgency, Targeted Audience, Instant Offer Summary something, Believability. 

A couple of the best things you can do are to just be creative and to be generous when it comes to making your Irresistible Offer.

In summary, make your offer irresistible. Make it worth the effort to the customer to place the order. The type of irresistible offers you create are limited only by your imagination, so now’s thetime to start brainstorming about your irresistible offer.

Product Creation & Idea Generation

What is your main goal you want to accomplish with your product…

• Is your main goal to accomplish List Building
• Is your main goal to Make Money
• Is your main goal to Brand Yourself

Before getting started this is a very important decision to make.  Your main goal for your product creation will help you decide on such things as price points and commission.

Product examples:

• eBooks
• Audio files (mp3)
• Transcripts of audios (escriptionist.com)
• Flow charts (smartdraw.com)
• Camtasia Video’s
• Resource lists
• Stand alone software
• Web and content based memberships
• Software plugins (Like wordpress plugins)
• Graphics  packages, or anything that compliments 
  a structure many are already using.
• Coaching & mentoring
• Offline Events
• Physical products:  Books, CD’s, DVD’s, etc…

One of the best ways to get content for your product is from doing an Interview.  You do not have to be the expert or have the knowledge, or experience.

But doing Interviews correctly is very important.  To check out how to do a proper interview to ensure that there will be a next one in your future, make sure you check out my very first online product I created in 3 weeks which generated over $104,000 in just under 30 days

Well I hope that helps a little bit when it comes to learning how of product creation.  But not just product creation, but creating that irresistible offer that the customer just can’t refuse.

To Laying Off Your Boss Together,

Jeff Wellman
http://www.layoffyourboss.com

Super Affiliate Success Story

We all love to hear about people being successful, and I want you to take the time to read this story because you can learn a lot from it.

Internet marketing expert Liz Tomey is known as a “softy”. She has a real commitment to people, and when she found one of her close friends in need, she came to the rescue, and turned a total newbie into an “insane affiliate marketing machine”.

You see, Liz’s close friend Michele was going through a divorce, and losing her husband’s income. She knew that she couldn’t pay all the bills and in turn would have to sell her house, and uproot her little boy from his “little world”. All Michele really needed was a few extra grand a month to pay the bills and keep everything “normal” for her son.

Now to some of you that doesn’t seem like much, but to most of you, a few extra grand a month means a lot.

So, Liz took 5 days out of her schedule and showed Michele one of her very own affiliate marketing systems that had worked for her for years.

Now Michele had never heard of affiliate marketing before. She knew how to check email and surf the Internet, but had no idea that you could make money online.

Boy was Michele shocked to find that after 5 days of implementing what Liz taught her she was able to make over $500 and get 400 new subscribers that she could make money off of time and time again.

Michele wont be worrying about bills now as she continues to make money. She’ll even be quitting her job in just a few months!

With Liz’s teachings, Michele has an easy to obtain income goal of $500 a day, and now Liz wants to show you how to do the same thing…

Like Liz, I’m very proud of Michele, and hope that you will take advantage of Liz’s help, and start creating your own autopilot affiliate income today…

5 Day Cash Machines Will Show You Step-By-Step How To Create Autopilot Affiliate Income!

Jeff Wellman

Life after Layoff

Well I guess I better give you another tip to surviving a Layoff.

If you are not yet Layed off or have not had to face a layoff as of yet, it is a great time to start preparing for what could possibly lay in waiting for you in the near future.

No I don’t have some insight into your future but with the economy heading the way it is right now…is it really that hard to predict?

I never dreamed of planning for a Layoff until it was dumped on me, and I had no time to prepare or to make any kind of plans for my future.

Just so happened that I had a very generous son named Keith Wellman that had a plan prepared to show me which involved me starting up my own online business.

So one of the first things you need to do is to start planning for your future right now.  Never wait and just hope that a Layoff is never going to happen to you.

You need to make a plan about your future right now, as you will have enough time to ponder or worry about over your finances and career. It is time for you to take a good long and hard look at what it is that you want to do in life and how your career is shaping up. 

One thing a layoff forces you to do is this… It forces you to really take a look at where your job or carreer was heading and if there is still any promise of a career left in the likely event that you never are called back to your current possition.

What is it that life holds for you now?

Start taking a look at your passions and your strengths.  Is there anything you kind of just placed into the back of your mind for safe keeping, and when you placed it there you said, “someday”

Well that someday may have just arrived.  It may be just the time to bring that dream out into the open and dust it off and take another very good look at it.  If not know…can I ask you when will you ever get around to it?

What is it that you are really passionate about that could lead you to new opportunities.  What kind of strengths do you have that could lead you to a new career, such as maybe your a good public speaker, you like to teach, you like to help others, good with kids, etc…  I hear all of the time I really do not know what it is that I could possibly do and the answer is right there under your nose.

I remember when I found out that I was facing a layoff, all I could do is wonder, “now what are you going to do Jeff?”  It was hard for me to really think about my dreams and hopes that I had placed in the back of my mind, as all of the worry and doubts were filling every available space in my mind that I had left.

Instead of thinking of what I could possibly do I was worried about what would happen to me and my family now.  It took someone on the outside to say, “hey Dad, what if you did something like this?” 

There is life past layoff… Life will keep going on…

I know it was hard to imagine for me at first but I found out life keeps moving, and it was not going to wait foer me to figure out what I was going to do next.

Just remember if you ever want to see a sunset you have to quit heading east…in other words there has to be some change that takes place…You have to head into a different direction.

What can you do right now that will allow you to see the sunset.

You may never face a layoff which is great but maybe you know someone that has or soon will.  Help them see the sunset as well.

There is life after a Layoff and Ia m living proof that you can survive and things can even be better than what they were before layoff.

My partner Dixie Brown and I teach others a way that you can once again be in control of your financial freedom with our Layoff Your Boss coaching program.

We would love to talk to you sometime if you want to discover a way you can make the internet work for you and you become the boss.

you can contact us through our support desk at  http://www.layoffyourboss2.com/support

It never cost a thing to just talk.

To Laying Off Your Boss Together

Jeff Wellman
http://www.layoffyourboss.com

Law Firms Feel Strain of Layoffs and Cutbacks
Foxnews-GM to Close Nine Plants, Lay Off 30,000
TCS and IBM layoffs – Is Indian IT industry headed for a slowdown?

Every time I turn on the news channel I hear of some other company that is getting ready to layoff more of their workers or getting ready to shut down completely.

As to many people are familiar with already including myself a Layoff is the temporary suspension or permanent termination of employment of an employee or (more commonly) a group of employees in my case, for business reasons, such as the decision that a company decides that certain positions are no longer necessary or due to economy or business slow-down or the interruption in work.

Originally the term “layoff” referred exclusively to a temporary interruption in work, as when seasonal factory work would slow down, and you got to take a seasonal layoff, with the expectation of returning when things picked back up.

However, lately it seems that the word layoff is more pertaining to the permanent elimination of positions as a cost-cutting measure (or for other reasons) including, downsize, rightsize, smartsize, workforce reduction or workforce optimization, simplification and reduction in force. Or outsourcing to another company where they can hire cheaper labor.

Basically just a bunch of fancy words to say, “We are so sorry, but we have to tell you that you are not needed anymore, and no longer will have a job with our company anymore.

No matter what words the company decides to use…Layoff’s just plain hurt.

I Have seen people actually go weeks pretending they are working when they actually have been laid off just so they don’t have to break the news to their spouse.  They feel like they are letting that person down and they hope to spare the pain and the stress they are going through from their spouse or loved ones.

I still remember the feeling I felt the day that I was told along with several other fellow employees that due to low sales we would no longer be needed.  This came after several months of the company already cutting our hours way back to the point we were not really surviving as it was.

Our hearts just plain sank… What now?  Already I was stressed out due to not being able to keep up with the bills and having to deal with my phone ringing everyday with someone on the other end asking me when I was going to be able to pay my mortgage or vehicle payment, or letting me know the shut off date to my electric or phone.

I can still remember my in-laws coming over and we would always just let the phone ring while they were there so we didn’t have to deal with it.  But they knew.  Doesn’t makes you feel like the big provider for the family when your in-laws are there and they know you are not making it.

I  know it wasn’t anything I had control of but it still makes you feel pretty bad.

Well since that time I have gained control over my life and have become my own boss.  I learned from my son Keith Wellman how to create and information product and get joint venture partners to join forces and sell my product to a targeted audience and earn a living online, and run my very own online business.

I remember the day I walked into my Boss’s office and told him I was laying him off and that I would be running my own company.  What a great feeling that was.  Sure it was a little scary at the time…(OK it was a lot scary) but I had nothing to loose.  I was already being laid off anyways

Everything I worked for for the last 30 years of my life was being taken from me and I had no control of the situation. It was time I stopped believing and trusting a system that had worked for me for over 30 years.  That system was, ”Get up in the morning to an alarm clock, go to work, put in my days work and as much overtime as I possibly could just to survive and then come home tired and ready to go to bed so that I could get up in the morning and do it all again.”

Some system hey…Well it was what I knew and what I was familiar with…and it always seemed to work but not anymore.  To many people are finding this out right along with me and maybe one of them is you.

But before you leave I want to give you some quick tips that will help you right now to begin to have a successful comeback from a layoff.

Starting right now you have to learn to fight your fears and apprehensions that come from having gone through a layoff, like How will I keep going, Will this happen again after I go through the trouble of job hunting, what do others think of me, etc.  You need to and defeat these feelings. It all begins by developing a winner’s attitude.

You need to know that you can do whatever you set out to do. Start finding that winner’s mindset right away. Don’t worry what others think of you.Being laid off from work usually was not your choice, and was out of your control Remember it wasn’t you that failed…it is a system that failed you.

Being laid off from work is a time to take action… You need to start fighting back agains things that will hold you back if you let them.

I remember feeling self-doubt, anger, embarrassment, and even resent against the ones that still had a job because I knew that my dedication to my job was of high quality and some of the ones I seen keep a job just didn’t seem like they cared or appreciated what they had.  If I would have held on to those feelings and negative emotions I would not be where I am today.

If you remain depressed and begin to shut yourself off for any length of time you will begin to do more harm to yourself than the layoff has already done to you.  Remember the bills are not going to quit coming.  If you want to begin to see results you need to get yourself back up on your feet and begin putting together a good action plan that you can begin to execute.

I know you may have heard this before and may not want to hear it again but… A layoff just might be the best thing to happen to you.  It sure was for me.

When your ready I would like to introduce you to something new that will allow you to take back the financial control over your life and start living the dreams that God intended for you to live.  I want you to be able to find the same kind of financial freedom that I have and the awesome feeling of being able to walk into your boss’s office and handing him the pink slip.  That is if he hasn’t already given you yours.

In the meantime check out my very first online product that generated me over $104,349 in just under 30 days… http://www.layoffyourboss.com , and yes it is possible for you as well, and I can show you how.

Let me know how the economic slowdown has effected you.  If you have a story about being laid off from work and the struggles you have or are facing I would like to hear about it.  In return I will share a way you can fight back and gain control over your finances once again.

To Laying off Your Boss Together.

Jeff Wellman
http://www.layoffyourboss.com

Jeff Wellman http://www.layoffyourboss.com

I recommend Aweber and Twitter and now they have come together

As you may know already the twitter scene is sweeping the nation.  Heck Rich Schefren is even giving credit to twitter as part of the reason Obama won the presidential election.  Although I really do not see that as the case I do know that many people are spending an awful amount of time on twitter.

Any time you go there you will find some of the top marketers spending their time telling you what they are up to during the day.

Quick note…Keep track of what they are doing.  The information you collect on these marketers may just come in handy for you when you approach them as to Be Joint Venture Partners.  How you say?

Well what if the deciding factor was when you started talking about something that the particular Joint Venture potential parter is interested in…and it leads you into some good relationship building.

My partner landed an interview with a very big marketer when she started talking about wrestling.  She found out what made the Guru tick and brought it up in conversation and next thing she knew she was doing the interview.

So I really recommend that you get yourself a twitter account. 

It is also no secret that I support Aweber as one of the best autoresponder services around. 

Well something amazing has happened and it all started when Twitter and Aweber had a head on collision…

 Read the rest of the story right now…

http://www.aweber.com/blog/new-features/twitter-email-newsletters.htm

To laying Off Your Boss Together

Jeff Wellman
http://www.layoffyourboss.com

PS: to read why Rich Schefren gives credit to twitter for Obama winning the election check out his blog 

http://www.strategicprofits.com/blog/the-biggest-reason-why-barack-obama-won-the-election/

I dont really agree that was the whole reason Obama won, but It sure did not hurt Obama, and he was very clever in using the social media in the way he did.  You need to take advantage of every tool you have in marketing.