Internet Marketing Rapid Cash Marketing Home Study Course
We Found That If We Were To Combine All Of Our Efforts, Knowledge, Time, & Training We Could Put Together Exactly What Was Needed To Potentially Get The Amazing Results You Have Been Looking For!
Rapid Cash Marketing With Jeff Wellman & Paul Counts
http://www.rapidcashmarketing.com
*I wish I could, but unfortunately I can make no claims as to what your results will be if you choose to implement the methods we teach. There are no guarantees you will use these methods or get any results whatsoever from these methods. Our Guarantee to you is that we will show them to you and will be there to help you if you choose to accept our help.
So you have developed a product and it’s ready for market, good for you. Now it’s just a matter of developing an effective marketing campaign right? Well, hold on partner…let’s look at your product and see if there are any “Edsel” gremlins lurking about.
Market testing is perhaps the most painful process in your product cycle, other than coming up with the idea in the first place. No one wants others to analyze something you’ve made; it goes back to when you drew your first horse for the refrigerator. Imagine if your mother chided you for drawing five legs…it would be enough to send you into therapy for years. No, we Americans don’t like criticism of any kind, that’s why we love to hate Simon Cowl. However, when it comes down to it, we appreciate a straight shooter.
That’s why you are going to have to subject yourself to the scrutiny of others, let them evaluate what you have created, pick it apart and offer their advice. It’s going to hurt and you will have to bite your tongue, but in the end, it could save your product from becoming a dismal failure.
We all remember product failures. It’s fun to talk about big companies falling down and doing something stupid. There are many reasons for a product to fail too. Anytime something is withdrawn from a market is definitely the worst type. That means someone was hurt or at the best it failed so dramatically that no amount of advertising could save it. Drug companies have their share of these disasters. They spend millions of dollars on research to develop a new elixir, have it tested and then wait for FDA approval, only to find later that it caused people’s hair to fall out.
It may not even be a true side effect, but if people perceive it to be true, the product may fail to sell. Prozac was plagued in its early years when the family of 50’s singer Del Shannon claimed it prompted his suicide in 1990. The suit was dropped, but the claim still circulates today. Auto companies have had their share of duds too. Remember these flops beside the Edsel?
Cadillac Cimarron
Pontiac Fiero
Chevrolet Corvair
The DeLorean
Crosley
The Tucker
The Gremlin, the Javelin and a complete line of other models by American Motors
We love to pick at big companies when they make blunders, but it’s probably because they rarely do. They spend vast amounts of money doing market research, then more money developing the product and then yes, you have guessed it…more money to test and advertise it. I certainly do not have those resources, and I doubt you do either, but just the same, we need to take the time to investigate whether our product is reasonably safe, effective and priced to sell.
A product does not have to hurt someone or be designed poorly to make it fail. It may fail simply because it never caught on and achieved it’s market share. Finding the right niche in your market is crucial to creating sales. It has to appeal to your target audience, but priced competitively to keep customers coming to you. Oh, the complexities of the marketing game…but every game has rules, so let us keep a stiff upper lip about it shall we? Finally, the ultimate test is whether your product can make a profit. If all other tests pass with excellence, if it doesn’t make money, it won’t last long. Politicians may not understand it, but isn’t making money the goal here?
Most of us probably aren’t building a new car or widget. We are likely selling products created by others or developing teaching and coaching aids to help others get started, so how can we test these? If we are selling an item already on the market, it has probably been tested to a certain extent. However, you’re not off the hook yet, you still need to find out if people actually want it, can you price it low enough to attract sales and does it give a favorable spin on your business presence. In the case of coaching and informational aids, testing is more straightforward, but still ignored by impatient marketers.
Do you make instructional videos? Try them out on a spouse, preferably, if he or she is unfamiliar with the material. Ask them if the video was interesting, was it understandable and were there any noticeable glitches or mistakes in the presentation. Most of us don’t like constructive criticism from our spouse, but they can be very insightful, so swallow your pride and listen. It may mean the difference between successes or failure. You could then offer the video as a gift to a limited amount of loyal customers on the condition they send their thoughts and comments in return. This would be an inexpensive way to test your product and make these grateful customers greedy for more material later on.
At the worse, if the product is rejected, you will get valuable feedback before it is released to the public. In addition, if you have partnered and collaborated with others before on a product development, these folks could lend important insights into the viability of your latest idea. Just make sure you are not tipping your hand to a competitor. I doubt Ford submits their ideas to Honda for their approval.
Just eyeing your product in an unbiased and critical eye may catch potential problems before they are unleashed market wide. Most likely, the biggest critic is yourself, so use it to your advantage. Just make sure you are not so critical that you give up…entrepreneurs exude positive thinking you know; we just have to be realistic too.
You owe it to yourself to take the extra steps necessary to make sure your marketing masterpiece is a Picasso and not a piece of graffiti on a train car. Spend that extra time and effort and do some testing, get some opinions, even when it can be rather painful. The successful are willing to get their toes stepped on in order to avoid a black eyed marketing disaster.
It isn’t just the product that needs to be tested. You should continuosly be testing through the entire process including your website or individual pages such as squeeze pages and sales pages.
First of all make sure you understand that it’s important to think about the goal of your page. What action do you want your visitor or the user of the product to take? Does your page clearly communicate that action to your visitor? What sections of your page will have a significant impact on whether users take that action?
In general, there are several different elements we recommend testing — headlines, images, promotional text, and calls to action just to mention a few. You should continually be striving for top product and website performance.
The Market Will Judge Your Product, Shouldn’t You Test It First? You need to become your best critic.
Avoid Marketing Mistakes By Testing Before Marketing Your Products!
I recently did a webinar series called Simple Sales Blueprint and in the series one of the main themes over and over was that you need to research and test to ensure you avoid the Mishaps that so many new and even seasoned marketers seem to make over and over again.
We have a great idea or product but failing to do the proper research and testing leads to mistakes that will bring most business ventures to their knees.
You have to research the market to come up with just the right product for just the right targeted audience to help them solve the problems they are having. A Well thought out marketing and properly launched campaign gets everyone talking about your company, your product, or your service. In other words it generates Buzz for maximum Launch effects.
However, improper planning and testing leads to mistakes and these marketing mistakes can just as easily cost your business thousands of dollars to your business venture leading most people to feel like a failure and soon find themselves quitting.
Lack of Research and Testing is one of the most common and biggest mistakes that can be easily avoided.
Research and testing should be done to determine the performance of every marketing effort. Proper research and testing will take all of the guesswork out of what your potential customer or client really needs or wants.
If you want to avoid the marketing mishaps or mistakes that so many people trying to start up a home business seem to make then you always need to make sure that you have done your due diligence when it comes to testing different offers, prices, and packages. Get the input of your customers.
Always be watching the competition and paying attention to what the successful marketers are doing will give you great insight into what you need to be doing in your own business. Never try and re-invent the wheel.
PS: I would love to hear your comments on the video. I am using them to help drive traffic and list build. Seems to be working very well right now but would like to hear your thoughts.
So You’re Not Really a Salesperson How to force yourself to become one
You all know the type I’m talking about. The person who can sell anything and whose mouth flows virtual honey, to entice even the most skeptical that they need whatever he’s selling at the moment. I’m talking about the guy that once convinced kids to munch large beetles because they contained so much vitamins, that they would instantly transform themselves into super heroes. Well, I must confess, I’m not that guy. How about you? Do you wake up in the morning intent on selling something for somebody?
Online Marketer Become The salesperson You Need To Become.
Or are you like me, who just wants to get through the day in one piece?
There comes a time when every one of us faces that moment, the realization that we need a change or something different in our lives. Whether it’s a new career or just a need for good old fashion money, eventually we will have to face our fears and try something else. Have you ever gone to bed at night and think to yourself, what am I doing every day? Why aren’t I getting ahead? I had so many dreams when I was younger. I had talents that I never used and now I am in this endless pattern. Even if the pattern is a great life…human nature cries out for something better.
“Have you ever gone to bed at night and think to yourself, what am I doing every day?”
That might be why you are checking out this site. Maybe you are at the place in your life when you need a change. Maybe it’s as small as finding a way to make your hobby profitable or as important as a brand new career. Either way, the fact that you are reading articles about business opportunities on the internet, proves your desire to chart a different path for your life.
So what is stopping you? Perhaps you never considered yourself capable of selling anything. Maybe your complacency is born of fear of the unknown. If you continue to allow doubts to dominate your life, you will continue to wile away your years, never experiencing a new direction in which you are in charge.
Information and practice can truly make a successful salesperson.
Consider the fact that anyone who achieves impressive results, never started out with all the skill, determination and practical understanding required for success. Does a golfer suddenly decide to try out his new clubs and realizes he is gifted enough to join the professional circuit on his first outing? Obviously not, it requires years of learning the proper techniques, coupled with a multitude of hours honing his skill. Likewise, selling in all it forms requires learning what motivates people, the proper ways to present a product and many skills to bring the product to people’s awareness. No matter how instinctive selling is, only information and practice can truly make a successful salesperson.
So let’s dispatch the notion that selling is somehow a genetic disposition and get down to the real truth. Selling is an art created by skill. It is true that some people are more gifted in the area, but are they gifted or have they spent a lot of time learning their craft? Most likely they started out selling lemonade at a stand, gradually learning how to get people to pull out their wallets. The desire to make money is probably what motivated them to learn their craft, plus the fact they didn’t allow fear to stand in the way.
“So let’s dispatch the notion that selling is somehow a genetic disposition and get down to the real truth…”
I’ll confess to you where I’m at in this new arena of life. I do not consider myself a natural born seller. I avoid getting involved in charity events like walkathons, mainly because I cringe at the thought of going door to door asking for pledges. The idea of calling someone and telling them about a product is much worse than going to a dentist. So how can a guy like me get involved with internet sales?
I’ve decided to proceed very slowly and deliberately. There was a wonderful opportunity to write for Jeff Wellman on this site, so I took that step. Once I began writing a few articles, then I was inspired to make a few videos about layoffyourbossmarketing.com.
I am becoming more and more excited about the possibilities of selling something…me the anti-salesman! By having someone to tutor me with facts and encouragement, ideas are beginning to flow and the possibilities of future gain are not so distant now. There is a long way to go, but I am making progress.
So let’s get back to you. You know that you need to do something different…so let’s get started. Let’s do it in small incremental steps, a little at a time. Why not start out by simply entering your email address on this site? No, there’s no obligation, you just receive a free gift that will inform and enlighten, along with emails pointing to exciting new ways to gain information about how to make money on the internet. That’s not too hard is it? Then you can use the information you receive and slowly, systematically, journey to a place more profitable and more enjoyable than where you are today.
You don’t have to wake up and create a fully functioning, multi-million dollar web site today. You just need to adopt a goal, determined to make a deliberate and conscious effort to achieving it. I challenge you to take that first step today.
“By having someone to tutor me with facts and encouragement, ideas are beginning to flow and the possibilities of future gain are not so distant now. “
Break it up into tiny manageable sections
Just as if you would not expect your child to become a master pianist within the first couple of lessons, you shouldn’t have such lofty and unrealistic expectations of yourself. Sometimes we hold ourselves hostage by simply expecting magic results from a wave of our lazy wand. That’s not going to cut it anymore. From now on, we are going to set a final goal, break it up into tiny manageable sections.
By sequentially achieving each section, more confidence will develop and before you know it…you are a salesperson.
You can sell by becoming an affiliate marketer with Jeff Wellman or others. You may even become a business owner someday…but take it slow.
There’s no hurry if you are proceeding, but you’ll never get there if you don’t start now.
Want a new way to generate some interest in your business, but your idea bucket is about empty? Why not rip out a page from the old tried and true methods that public relations firms have been using for years, the press release.
This is a simple way to provide free advertising, but this doesn’t necessarily mean writing a release is simple. Here are some hints to write a successful piece that informs, yet provides your business with a boost by appearing to be authoritative on the subject covered.
What should it be about?
What do you sell? What special information do you have that might be of general interest to the public, especially as it relates to a current hot topic? Answer this question and the reporters will be at your feet. If you make flower arrangements for instance, could you write a release on the importance of flowers during a time of loss and how to pick an appropriate arrangement. Are there stories in the news that relate to what you are selling? Linking information about your business and the public’s current interest in a particular news story could lead to a successful press release. For instance, with all the news about the Gulf oil spill, a cleaning supply business could tie it into how to clean chemical spills around the home. A good title could be, “Chemical Spills Mean Trouble at Home”. Remember to find the “hook” in a story, the grabber that will make people read the article because it captures their attention. Going back to the Gulf oil story, a travel agency could write a press release about how to check your intended vacation spot to see if it’s been ruined by the spill. Hopefully, the mention of your business will bring in a few more customers, looking to vacation in an oil-free zone.
Whom Do I Send it Too?
Most local newspapers are always looking for low-cost material to keep their pages full and readers satisfied. Radio stations are required to produces a certain amount of public affairs programming. These programs usually trotted out at odd times, like early Sunday morning, but still may allow you to submit material that might lead to an actual interview.
Now, How do I Write it?
Here’s where you start the actual work to write something that captures people’s interest and establishes your business as expert in the field the piece highlights. Remember the reporter that looks over your press release doesn’t want an advertisement to your business; he/she is looking for a story that will be easy and grab the public’s interest. Your job is to make it easy. Use the first paragraph to summarize what the article’s point of view will be. The reporter may read only the first few lines, so make it interesting. News departments love to jump on trendy bandwagons, so once again, tie it into a current topic. Ever notice when one plane crashes, several more do? When a monkey attacks a human, suddenly it seems like simian revolt is taking place? That’s because once one story is big, reporters pounce on similar stories that never would make it to the news desk otherwise. Your job is to pounce on whatever is hot at the time. The first few sentences must pique the reporter’s interest, making them think they’re geniuses for coming up with a clever tie-in to whatever is going on now.
Let’s go back to the travel agency example to see how current news could be hijacked to create a great press release. With all the trouble near the border with Mexico and people viciously killed with drug related violence, a travel business could write an effective piece that would fit in nicely. The piece could give hints on travelers on how to be safe when they are out of the country. It could give information on how to find the safest hotels and resorts to stay and that travel agencies can help in the process. Somewhere in the piece, describe your company and how it could help. Make sure you don’t overemphasize your business. If it sounds like an advertisement, it will be rejected. Do some research on the web about the number of instances, some statistics about the problem and how the average traveler may be at risk. By timing your article to coincide with a recent story about the subject, a local paper might be very keen to publish it.
The whole article should be written in the reporter’s point of view. Never use “we, us or I” in your piece, unless it’s used during quotes. You want it written in the perspective of the third person. In the travel example, you could include a paragraph that reads like this, “The XYZ Travel Agency was established in 1993 to assist travelers make safe, wise choices when going to another country. It offers a wide range of services to the value oriented traveler.” In this way, your business is promoted, but not shamelessly, as it would be in a commercial. Remember the story is what you should be selling in the piece, not your business. If your business is spotlighted in a favorable way while the reader is engrossed in your missive…that’s the free publicity that you are looking for.
Hints to Polish Your Masterpiece
Sometimes the most important part of the release is the title. Think about all the titles you’ve seen the newspaper. It’s full of puns, plays on words and uses anything to capture people’s attention. You should take some time to devise a good one as well. Our travel agency could title their release, “Problems Associated with Travel”. That is about as dull as a film capturing flowers grow. Perhaps a better idea would be, “US Travelers Attacked…A Growing Trend”. A sub-title added could read, “Savvy Vacationers Learn to Fight Back”. This would attract my attention and chances are I would take the time to read it. Creative titles are an integral part of a good news story; newspapers actually hire people just to come up with interesting headlines.
It is easy to use hyped-up phrases like “unique”, “state of the art” and “amazing”, but resist the temptation. It not only can make your release sound contrived and staged, making it resemble an ad instead of news. Read several news entries in the publication to get the feel for the newspaper’s style of writing. Remember most reporters would be very content to let you do the work of writing, the less they have to rewrite something the better. Remember the old saying, “Brevity is the soul of wit”. Keep your writing brief and to the point, condensing it down to achieve maximum effectiveness.
Just like you use the first paragraph to grab attention and summarize the focus of the writing, use the last paragraph to sum everything up in a nice, concise package. A reader of news copy should be able to capture the gist of the article by the first and last paragraph. At the bottom of the article, include your contact information, so the reporter can contact you if necessary.
By utilizing these techniques and a little practice, you can receive much needed attention to your business for nothing more than the time it takes to create such content. By taking advantage of trends, news coverage and celebrity misdeeds, a clever marketer can use the press release to foist their name to the public, who might otherwise never hear of your precious enterprise.
