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Avoid Marketing Mistakes By Testing Before Marketing Your Products!

I recently did a webinar series called Simple Sales Blueprint and in the series one of the main themes over and over was that you need to research and test to ensure you avoid the Mishaps that so many new and even seasoned marketers seem to make over and over again.

We have a great idea or product but failing to do the proper research and testing leads to mistakes that will bring most business ventures to their knees.

You have to research the market to come up with just the right product for just the right targeted audience to help them solve the problems they are having. A Well thought out marketing and properly launched campaign gets everyone talking about your company, your product, or your service. In other words it generates Buzz for maximum Launch effects.

However, improper planning and testing leads to mistakes and these marketing mistakes can just as easily cost your business thousands of dollars to your business venture leading most people to feel like a failure and soon find themselves quitting.

Lack of Research and Testing is one of the most common and biggest mistakes that can be easily avoided.

Research and testing should be done to determine the performance of every marketing effort. Proper research and testing will take all of the guesswork out of what your potential customer or client really needs or wants.

If you want to avoid the marketing mishaps or mistakes that so many people trying to start up a home business seem to make then you always need to make sure that you have done your due diligence when it comes to testing different offers, prices, and packages. Get the input of your customers.

Always be watching the competition and paying attention to what the successful marketers are doing will give you great insight into what you need to be doing in your own business. Never try and re-invent the wheel.

Remember Test! Test! Test!

Have you grabbed your copy of my 100 Dollar A Day Affiliate Marketing And List Building course yet? Get it right now.

To your Marketing Success!

Jeff Wellman

PS:  I would love to hear your comments on the video.  I am using them to help drive traffic and list build.  Seems to be working very well right now but would like to hear your thoughts.

Email Marketing: Keeping Loyal Customers

As you probably know already, most people now spend more time reading their emails than they do surfing the web. Email is one of the most powerful mediums that you can use to talk to visitors, customers and prospects.

Email marketing is one of the best marketing tools that helps you keep customers and prospects coming back for more. Do your best to get to know your customers and their needs and wants, this will ensure that you are delivering the content that will help them solve the problems they are having. By using attractive, professional-looking email communications to stay in regular touch with them and build strong customer relationships is one of the best ways to beat the Spam Man at his own game.

By using email best practices wisely and consistently, there’s no doubt you’ll see an increased response from your subscribers — whether it be for more feedback, more product/webinar/teleseminar registrations, or even more orders.

Consistency is the Key

Email marketing consistency is a major key to successful email campaigns. Make sure you keep the look and feel of your emails consistent from email to email or newsletter to newsletter. By keeping the look and feel consistent, you help to maintain and strengthen your brand and your image to your subscribers, which again will make it easier to close sales when you need to and beat the Spam Man.

Remember to run a successful email Campaign you first need a list to send to. List building is one of the key components of your successful online business.

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To Your Success

Jeff Wellman

Layoff Your Boss Marketing LLC

Laggard and Larry: Which Internet Marketer are You?

We’ve been placing a large emphasis on the importance of list building and bolstering your email customer base, simply because it is the backbone of any successful marketing business. Once you gain valuable leads, your job is to keep these leads educated, entertained and interested in loyally buying your products. Keeping your name in front of your potential customer’s eyes, without becoming tedious in the process, is a balance that must be achieved.

This is a short tale of two marketers who have recently started their online business. They have many things in common, both want to make loads of money, both want to create sales, but they are using two different mindsets. Let’s examine each approach and see how and whether they are achieving their goals.

Larry is serious about his business. He is learning how to create interesting page copy, enticing his customers to provide their email addresses for a free how-to video and is beginning to see some results.

Laggard is excited about his new business too. He is telling everyone around him about how much he plans to make. Instead of working on a free video giveaway to help generate his list, Laggard simply offers a product and hopes people will find his site and place an order.

Larry tries to come up with at least two interesting emails he can send out to his new customers that will inform and attract them to his latest product. He doesn’t worry about impressing his friends with his plans; he uses his time figuring out ways to make a connection with his email.

Laggard does try to attract some customers. He finally adds a squeeze page after his site has been up for several weeks. Unfortunately, the potential for gaining clients has been squandered, since many people have viewed the site once and moved on. He is thinking about offering something free, but he has a softball game he has to attend.

Larry has a life too, but he has written down some goals for his business. Each day he spends a certain amount of time trying to improve his web page, coming up with useful information that can be given away in exchange for more customer’s email addresses. He goes bowling, but not before, he has seen his list expand by 25 more people.

Laggard is in a state of confusion because in the last week, he has only gained two or three contacts and hardly any sales. He is really at a loss at what his current customers really want and think about his products. He doesn’t tell his friends about how much he is going to make anymore.

Larry wants to know what his new customers think too. He sends out his bi-weekly email and asks for comments and questions. He gets several back, sometimes it is painful to hear what others have to say, but he has learned valuable information on how to improve his business. He is starting to offer a free downloadable video to every new contact. It is a light hearted, but informational packed production that was crafted by an inexpensive video editing program. His sales are beginning to pick up and he has about 200 email addresses in his burgeoning list.

Laggard is getting depressed about his new business. He didn’t realize that it would take time and that list building was the key to successful marketing. He says if things do not pick up, he may just forget about it.

As you can see, we cannot tell for sure rather Larry or Laggard is more intelligent. Clearly one of them is willing to work harder and smarter. Both have ambition, but that is not enough to make money. Laggard is learning the hard way, that marketing is more than having a web page. The all-important ingredient is building your list of potential customers.

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Writing quality content that will keep them begging for more.

List Building is serious business and once your website visitor gives you their name and email it is time to build a good strong relationship to keep their interest by providing quality content that will keep them begging for more.

Just like a restaurant that serves tasty food to keep its customers, list building requires satisfying content to keep loyal contacts who can buy your products repeatedly.

How many times have you had a problem, let’s say for instance with your computer. You put in key words and phrases that you think will provide the best solution. You quickly gaze over the content provided by the search engine. The one page you choose is content that grabs your attention and seems to provide the best solution.

If you are the page provider, your job is to prove to the potential reader in just a few seconds that you have the information they need. It is a careful balancing act between presenting content that is easy to understand, catches attention and has enough technical detail to hold your audience before they click to the next search engine selection.

Although one would think sending emails to your subscribers would provide you a captive audience, the same rules of short attention spans apply as well. To keep someone reading your material and not deleting it, your job as a writer is to provide interesting ideas, pack in some good information while not burdening the reader with too much detail. This sounds like conflicting goals, but that happens a lot in marketing products today.

Take for instance the modern automobile tire. It is a work of art when it comes to achieving opposing goals. Want a tire that lasts a long time? The longer the tire lasts, the harder the rubber must be and that affects responsiveness and softness of ride. Want a sports tire that handles like a Porsche? Then you’ll only get a few thousand miles of wear before you have to shell out money for a new set.

The tire manufacturers have spent millions of dollars doing a balancing act between all the opposing forces of physics to bring a tire to market that does everything reasonably well. The same thing can be achieved on a smaller scale for list builders to keep their customers interested, informed and yet prevent boredom with too much technical jargon.

Try tweaking your emails by writing a slightly different take on your message to catch their interest. Make sure your message has some down to earth techniques to make your pitch useful and vibrant. However, remember not to get too involved to prevent a yawn, a click and a quick trip to the recycle bin.

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