List Building Using the P.E.P. System; How to P.E.P. Your Online Sales

Once you have come up with a terrific product, your job is to convince as many people as possible, just how good it is. We have been learning about list building, which simply is creating a database of email addresses of potential customers. Sounds easy enough, but like anything worthwhile, it takes some work and forethought.

When it comes to your customer list, just think of a word that conveys energy and vitality…PEP! This simple tool could revolutionize your business, by increasing the size of your footprint, to shine in the clutter of online sales.

P Stands for Preparation. There is no substitute for doing your homework in creating a product, whether electronic or physical that will appeal to customers. If it is training, make it easy to understand, filled with detailed information and systematic instructions. If it is a product, make sure it works, is packaged attractively and competitively priced. In the early days of the home computer, Apple came out with the “Lisa”. It had a mouse and a GUI interface, pretty good for the time, but it cost $10,000. No product will sell if the price is too high. Do research on other similar products. Does yours do something better than your competition or for a lower price? Preparation is the key in all stages of your internet sales business. Simply put, you can never know too much about your business.

E Stands for Educate. The best product in the world will not sell if you are not able to articulate why a customer needs your product. Your job is to create convincing ad copy that will entice your viewers to seek more information by entering their email address. It is also important to educate your existing customer base with free insights that will keep your emails from becoming annoying spam to those who receive it.

Finally, the last letter, P stands for Promote. Getting your site at the top of the list in search engines requires knowledge on how to use keywords and make sure you have substantial content to merit notice. Make sure the keywords you are trying to promote are written in normal text, not pictures or html code. Avoid trying to “stuff” your web page with hidden text in an attempt to show up on more searches. Today’s search engines are sophisticated enough to detect and ignore such tactics.

Next time you are trying new ways to increase sales…PEP up your business by using these simple, but profoundly important hints. Remember though, ultimately there is no hint or trick that will substitute for hard work, determination and the willingness to learn new ways of doing business.

Writing quality content that will keep them begging for more.

List Building is serious business and once your website visitor gives you their name and email it is time to build a good strong relationship to keep their interest by providing quality content that will keep them begging for more.

Just like a restaurant that serves tasty food to keep its customers, list building requires satisfying content to keep loyal contacts who can buy your products repeatedly.

How many times have you had a problem, let’s say for instance with your computer. You put in key words and phrases that you think will provide the best solution. You quickly gaze over the content provided by the search engine. The one page you choose is content that grabs your attention and seems to provide the best solution.

If you are the page provider, your job is to prove to the potential reader in just a few seconds that you have the information they need. It is a careful balancing act between presenting content that is easy to understand, catches attention and has enough technical detail to hold your audience before they click to the next search engine selection.

Although one would think sending emails to your subscribers would provide you a captive audience, the same rules of short attention spans apply as well. To keep someone reading your material and not deleting it, your job as a writer is to provide interesting ideas, pack in some good information while not burdening the reader with too much detail. This sounds like conflicting goals, but that happens a lot in marketing products today.

Take for instance the modern automobile tire. It is a work of art when it comes to achieving opposing goals. Want a tire that lasts a long time? The longer the tire lasts, the harder the rubber must be and that affects responsiveness and softness of ride. Want a sports tire that handles like a Porsche? Then you’ll only get a few thousand miles of wear before you have to shell out money for a new set.

The tire manufacturers have spent millions of dollars doing a balancing act between all the opposing forces of physics to bring a tire to market that does everything reasonably well. The same thing can be achieved on a smaller scale for list builders to keep their customers interested, informed and yet prevent boredom with too much technical jargon.

Try tweaking your emails by writing a slightly different take on your message to catch their interest. Make sure your message has some down to earth techniques to make your pitch useful and vibrant. However, remember not to get too involved to prevent a yawn, a click and a quick trip to the recycle bin.

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Among all the strategies you can use to promote your list, providing useful information that your target audience wants is the best thing you can do. Quality content will grow your list FAST as your readers pass your information on to others, and tell your friends about your expertise.

Quality content attracts readers and subscribers almost on its own. You won’t have to work as hard or promote near as much if every message you send to your list contains quality content your readers crave.

For example, if your target audience is dog lovers, providing them with fresh and original tips to help them best enjoy and care for their canine friends will bring in subscribers quicker than you can say, “Fido”!

You could include articles and information on:

• How to care for dogs
• What to feed specific breeds to keep them healthy
• Training a dog not to jump
• Teaching new dogs old tricks
• Choosing the right breed for individual lifestyles
• Dealing with grief in the loss of a beloved pet
• Where to go on a dog-friendly vacation
• Anything else related to your topic.

These are the kind of articles that your target audience scours the Internet for. Giving it to them will create loyal subscribers who can’t wait until the next issue arrives in their inbox, and who tell everyone they know to sign up for your mailing list.

Think of your personal reading habits. Most everyone who is online has subscribed to a mailing list or two in a topic that interests them. You probably have as well. Are you still subscribed? Why? If you unsubscribed, what made you leave?

We sometimes say it’s because we don’t have time to read, but if the truth be told, we stay subscribed to the lists we really value—even if we don’t have time to read every single issue. So what’s the REAL reason you left?

Tired articles? Nothing new or original? Same old stuff you see online everywhere else? Probably.

And your subscribers will be the same way.

But if you offer quality content that meets the need of your most targeted subscriber, you can bet your bottom dollar that subscriber will stick with you.

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The PLR Promise: Or How To Put A Mustache On the Mona Lisa and Not Go To Jail

When I was a kid, I had a good friend that was very talented at mimicry and imitating voices. I was enthralled at how he could re-create what he heard on TV, but soon realized one thing…he couldn’t think up anything original. I would feed him humorous lines to say quietly and he’d repeat them and get the laugh that was really due me. I realized his delivery was better, but it was I that was the creative force.

Whether you’re the creative type or just good at using other’s material, there’s room for you in the PLR world. PLR, or Private Label Rights allows both creators and clever re-inventors a way to make profit. If you’re good at writing for instance, you can compose internet copy to instruct or entertain and sell your work in a PLR package.

Customers purchasing the rights to the content can edit, rework and claim authorship without the work or mental power that would normally be needed. As has been stressed in previous posts, PLR rights vary, so you must carefully evaluate each product ahead of time to make sure it can be modified in the way you see fit.

As with anything in life, there are unfortunately good and bad with PLR agreements. If you like the credit for your work, and that’s a hard thing to give up, a PLR may not be the best way to go. Once you sell your work or product, your customers can generally claim authorship and you can never retrieve bragging rights to it again. This is not so much a problem if you are a prolific writer and can churn out loads of material, the revenue rewards may be well worth losing your name on the byline.

There are downsides for the customer of PLR products as well. Each agreement can be different and without careful examination, you may end up with material that cannot be altered in the manner that you wish. Also many users take the articles and use them word for word and call them their own. This deprives your readers of fresh and updated information and may lead to being banned from quality article sites. The general rule of thumb is to modify your PLR purchases by at least 30%, so they can be considered yours and truly unique.

Now you may ask, what in the world does PLR products and the Mona Lisa have in common. Well, using PLR articles places classic and well written copy in the hand of the common man and women. It allows you to concentrate on marketing and not slave away burning the midnight oil on the great American novel. It is like purchasing a mini-Picasso and claiming you painted it all by yourself.

Yes, it’s like gazing on the Mona Lisa and penciling a mustache and getting away with it, because it’s yours. Keep in mind though, making an article worse by your additions works against you and your profit margin. Instead, personalize it and improve it to bring in readers and buyers to your site.

Not every singer writes their songs, not every comedian comes up with their own jokes and PLR products are a great way for dreamy-eyed writers and nuts and bolts marketers to both fill their buckets in the internet revenue stream.

How To Be Succesful Making Money On The Internet!

Internet Marketing seems to capture the attention of so many people looking to make money online.

It is something I never thought I would do until May of 2007 when I was about to be layed off from my job. Now what would I do.

My son Keith Wellman decided I should try out what he had been very successfully doing for several years. He had been successfully making money online by running his own home Internet business.

But is it something I could do? I had no Internet skills whatsoever. My expertise was basically sending emails and looking up old Marine Corps Friends I was stationed with in at Marine Barracks Naval Submarine Base Bangor in the State of Washington to have a reunion.

The Son Mentored The Father!

Well I decided out of desperation to give it a try and with the help of my son I successfully launched my first Internet product which I called Layoff Your Boss. It was actually very successful It generated a list of 10,000 subscribers, and generated 104,349 in just 30 days.

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Well I got quite a bit of flak over this with my critics telling me I could not have done what I did without the help of my successful son Keith Wellman. Well DUH! This used to upset me, but I tell everyone now that if you want to be successful at starting up your home business you better get a successful person in your corner like I did.

Well during the first six months of my new business I decided I was going to prove to the world and my critics I could indeed do this again and do it ALL BY MYSELF! Sounds like a 2 year old mentality doesn’t it?

Well indeed I did do it again and I created my second Internet product called The Millionaire Boss!

But wait this time I had very different results…

Yes I did make money, but about $95,000 less than the first time. All I made was a measly little $10,000. What happened?

Well with these results I decided everyone was right and was ready to quit. They were right I couldn’t do it by myself. Guess what? Neither can you.

My problem was that I was doing everything all by myself. I had amazing results the first time and it was because I had a good coach and mentor and a team of outsourcers doing the things I could not do yet and maybe never would be able to do or want to do. It was a team of people working together just like a real business.

There are many things that need to happen if you want to have the results I did. I will be honest with you and tell you that my results are not even close to the real results of those trying to get started running their own home online business. But they are possible with the very things I had in place.

You need to understand that my results are not typical results. I had a successful son already making money on the Internet helping me every step of the way. He coached and Mentored me to my success. Becoming successful on the Internet takes a lot of Hard work and Dedication. It takes changing your mindset and believing in yourself. It takes surrounding yourself with a team of supporters that care about your results. it takes finding a good coach and mentor that will lead you just as my son Keith led me.

Many of my students as well as most students of other marketers never make a single dime online. Reason is that they are not willing to really invest in their future and doing what it takes to start up a home business.

What about you? Will you be one of the 2-3% that has what it takes?

I would like to give you a free copy of my second product I created online called The Millionaire Boss. Through the launching of this product I Learned so many things that helped propel me to the place I am now… Helping others become successful starting up their own home business.

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While I can never guarantee you the same results as I got or that you will ever make a dime on the Internet. I can guarantee that I will do everything I can to coach and mentor you just as I was. I will care about your success the same way my son Keith Wellman cared about mine.

I have a very successful coaching and mentoring program that I started with my son Keith called AutoPilot Wealth Institute. We have since added two more amazing partners to the team, Paul Counts and Dixie Brown, and we are here to help guide you to the success you are looking for.

If you are interested in good solid Internet Marketing teachings and a team that is ready to support you more than any other team on the Internet we would love to help you give it a good shot.

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To your success

Jeff Wellman