Laggard and Larry: Which Internet Marketer are You?
We’ve been placing a large emphasis on the importance of list building and bolstering your email customer base, simply because it is the backbone of any successful marketing business. Once you gain valuable leads, your job is to keep these leads educated, entertained and interested in loyally buying your products. Keeping your name in front of your potential customer’s eyes, without becoming tedious in the process, is a balance that must be achieved.
This is a short tale of two marketers who have recently started their online business. They have many things in common, both want to make loads of money, both want to create sales, but they are using two different mindsets. Let’s examine each approach and see how and whether they are achieving their goals.
Larry is serious about his business. He is learning how to create interesting page copy, enticing his customers to provide their email addresses for a free how-to video and is beginning to see some results.
Laggard is excited about his new business too. He is telling everyone around him about how much he plans to make. Instead of working on a free video giveaway to help generate his list, Laggard simply offers a product and hopes people will find his site and place an order.
Larry tries to come up with at least two interesting emails he can send out to his new customers that will inform and attract them to his latest product. He doesn’t worry about impressing his friends with his plans; he uses his time figuring out ways to make a connection with his email.
Laggard does try to attract some customers. He finally adds a squeeze page after his site has been up for several weeks. Unfortunately, the potential for gaining clients has been squandered, since many people have viewed the site once and moved on. He is thinking about offering something free, but he has a softball game he has to attend.
Larry has a life too, but he has written down some goals for his business. Each day he spends a certain amount of time trying to improve his web page, coming up with useful information that can be given away in exchange for more customer’s email addresses. He goes bowling, but not before, he has seen his list expand by 25 more people.
Laggard is in a state of confusion because in the last week, he has only gained two or three contacts and hardly any sales. He is really at a loss at what his current customers really want and think about his products. He doesn’t tell his friends about how much he is going to make anymore.
Larry wants to know what his new customers think too. He sends out his bi-weekly email and asks for comments and questions. He gets several back, sometimes it is painful to hear what others have to say, but he has learned valuable information on how to improve his business. He is starting to offer a free downloadable video to every new contact. It is a light hearted, but informational packed production that was crafted by an inexpensive video editing program. His sales are beginning to pick up and he has about 200 email addresses in his burgeoning list.
Laggard is getting depressed about his new business. He didn’t realize that it would take time and that list building was the key to successful marketing. He says if things do not pick up, he may just forget about it.
As you can see, we cannot tell for sure rather Larry or Laggard is more intelligent. Clearly one of them is willing to work harder and smarter. Both have ambition, but that is not enough to make money. Laggard is learning the hard way, that marketing is more than having a web page. The all-important ingredient is building your list of potential customers.
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