Internet Marketing; Using Video To Create Personal Touch

Can online video boost your conversion rates?

Video has really become a very important feature of many websites.

Some of the very important benefits of using video to increase website conversion and sales are:

• Better enhance a customer’s ability to understand or relate to an affiliate offer or one of your own products,
• Demonstrate certain features and or the major benefits of your offer.
• One of the most important is that it allows you to engage with the customer on a more personal level.
• Sets off emotional triggers easier, ultimately influencing buying decisions.
• Video can help make your website ‘sticky increasing chance of sale.

Using video allows you to really enhance your website experience for the customer by better engaging them which ultimately lead to higher conversions.

Driving traffic to your website is only part of your task when it comes to making sales online. Conversion is the true measure of your sites effectiveness in turning visitors in to customers. Increased conversion means increased revenue from your website.

Before you start your video campaign as in anything else you need to start with a clear goal. By starting a video project with clear goals you can create a successful video campaign to increase your conversion rates. Things to remember when deciding on your goals are;

• Have I established a starting point for measurement! In other words what are my current website statistics such as traffic and conversions from the current traffic.

• Have I established a way of measuring my results. What is in place to help me measure higher traffic and conversions. One possibility is to install something like Google Analytics on your website. Website traffic is perhaps one of the easiest to measure. If you have Google analytics installed on your site, you can easily see where your traffic is coming from and also see what paths the users take once on your site.

• How will I act upon the results that I get!

By setting proper goals you can create a successful video campaign to increase your conversion rates, whatever they may be.

One important thing to remember is that you need to create compelling video content to be delivered to your website visitor through your video. Your video must reflect your key message and website goals.

While adding video to your online store isn’t exactly new, it really is still an online medium in its infancy. Only within the last year or so have Online Marketers really begun to wake up to the real power of video as a marketing tool that builds customer confidence and increases conversion rates.

Think of your online website as an offline store for just a second.  How would you go about getting your customer that just walked into your offline store to stay in your store and increase your chance of making a sale?  Of course you would do what you could to engage them by talking to them.

Why treat your online visitor any different?  When your visitor comes to your website take every opportunity you can and engage them in what is going on.  Talk to them.  make it personal.  Make it seem like that website was just setting there waiting for just them to show up.  Deliver the ultimate experience to each visitor that show up to your website.  After all you worked hard at getting the visitor there in the first place.  Use every tool you have available to increase your website conversions.  Video is one of those tools you need to start with.

I would love to hear what your thoughts and experiences have been on using video to help increase conversions.